1920 Evil Returns gets a thumbs up at box-office
In the pre-Diwali weekend three Hindi films - Aftab Shivdasani and Tia Bajpai starrer 1920 Evil Returns, Kunal Kapoor and Huma Qureshi starrer Luv Shuv Tey Chicken Khurana and animation film Sons Of Ram and the English film, from the franchise of James Bond— Daniel Craig starrer Skyfall released. Though a tough clash from Skyfall, 1920 Evil Returns garnered maximum collection at the box-office over the weekend.
"Vikram Bhatt proved that he knows how to scare people. No wonder, even after facing a 'versus situation' from Skyfall it came out as the only survivor from the list of Hindi films that released," says Girish Wankhede, Marketing Head of Cinemax India.
According to Girish, the film received a pan India opening of 56 per cent occupancy on Friday, which he feels is huge, considering the fact that Skyfall was given more number of shows as compared to 1920..., at all Cinemax multiplexes . On Saturday it got 57 per cent and on Sunday it increased to 58 per cent.
The movie as per Taran Adarsh's trade report on Bollywood Hungama, collected approximately Rs.12.27 crore nett in its opening weekend - Friday Rs.4.05 crore, Saturday Rs.3.88 crore, Sunday Rs.4.34 crore.
Skyfall on the other hand, according to Wankhede, opened with a pan India occupancy of 35 per cent on Friday, 50 per cent on Saturday and 50 per cent again on Sunday.
Kunal Kapoor's Luv Shuv Tey Chicken Khurana which opened to a lacklustre response recovered its production cost. As per a source from Disney UTV, the film which was made on a budget of Rs.3 crore, had a cumulative weekend total of Rs.5.75 crore. The film made Rs.1.25 crore on opening day, on Saturday it earned Rs.2 crore and Sunday Rs.2.5 crore. Interestingly, Luv Shuv... showed good growth in North circuits. It contributed to the film's 50 per cent of the overall weekend business.