'98% Indian travellers comment about their interests online'
- Missing Naval officers on board INS Sindhuratna confirmed dead
- Admiral DK Joshi was disturbed, requested me to accept resignation: AK Antony
- Narendra Modi beats Rahul Gandhi in popularity, says US think tank
- Lok Sabha polls: For Paswan & son, Gujarat 2002 is history for 2014
- Rahul Gandhi slams Salman Khurshid over 'impotent' remark against Narendra Modi
A whopping 98 per cent of Indian travellers comment about their interests online and Asia- Pacific travellers want more social media and cannot go on holiday without their smartphones and laptops, says a study.
Travellers from Asia-Pacific countries are both most enthusiastic about social media and most attached to their mobile devices in the world, according to Text100's Digital Index: Travel and Tourism study.
The study, which covered on 4,600 respondents in 13 countries, suggests that Asia-Pacific consumers lead the way in using social media to inspire, purchase and share their travel experiences.
"Widespread Asia-Pacific enthusiasm for social media is definitely not a signal for the travel industry to invest solely in digital," said Anne Costello, Text100's Regional Director, APAC.
"Travel and tourism operators need to integrate their traditional and new communications channels, but more importantly they need to focus on delivering content which their customers actually want to receive," Costello added.
The study also found that 89 per cent of Asia-Pacific travellers use travel apps on their smartphones or tablets while on holiday, primarily for information about local attractions and finding their way around.
This 'always-on' tendency, however, means that Asia-Pacific travellers find it harder to switch-off on holiday than any others, 34 per cent use their mobile devices to do work while on holiday, compared to a global average of 22 per cent, the study said.
"As the fastest adopters of digital technology when it comes to travel, Asia-Pacific consumers are experiencing more benefits and challenges alike than the rest of the world.
"As a result, these tech-savvy travellers feel the travel industry needs to do more to keep up with their fast-growing reliance on mobile device and social media as part of the overall travel experience," it said.
Seventy-two per cent of travellers from Asia-Pacific countries have used social media to inspire at least one element of their recent holidays, compared to only 51 per cent of travellers globally, it said.
- Fancy numbers: RTO in PCMC earns Rs 8 crore
- Alarm in Ukraine as Putin orders surprise army drills on border
- Arrests made but two sensational murders still unsolved
- Infosys ex-CFO not to contest polls for AAP
- Monsoon, not Manmohan, led to agri growth: Yashwant
- Now, BJP workers to donate blood equal to Modi’s weight