Band Called Nine releases its debut album

Band Called Nine comprising Bollywood lyricist and author Neelesh Misra, leading Bollwood singer Shilpa Rao and advertising industry ace Amartya Rahut recently released its debut album that consists of nine original songs and a story narrative. The band is breaking new ground in the non-film genre, with a unique storytelling-meets-song concept that brings together the traditional craft of qissagoi (storytelling) and the pulsating sounds of contemporary Indian music.

Band Called Nine is India's first writer-led band, which brings together established Bollywood artistes creating music which reflects the soul of modern India in its writing, compositions and themes. It shrugs off heartbreak and deals with longing in a contemporary way by making it conversational and interactive.

"At a time when India's music business is facing serious threat from piracy, the only way to start winning back listenership is by innovating at the level of content or technology," said Neelesh Misra, the creative director and lyricist of the band who has also narrated the 30-minute story that binds the band. "We don't know technology, but we know content. So we innovated at that level and created the storytelling and song concept, a first ever for an Indian band. The response is mind boggling and humbling."

Shilpa Rao added, "The last band I had was in school and now cut to Band Called Nine, but still felt like school. Fun was the keyword. Working with all the band members was like a picnic in a music studio where I was doing a job I love, music." The album is available in music stores across India.

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