BB Z10 to cost Rs.43,490, to be out in two days

Canadian mobile company BlackBerry on Monday launched its smartphone Z10 in India, which is powered by the new BlackBerry10 operating system. The phone, which is priced at R43,490, will be available in retail outlets in two days.

BlackBerry, which has been experiencing slow sales and profitless growth, will now price all its phones above R9,000, and not tread below that, according to Sunil Dutt, managing director of BlackBerry (India). The company has also renamed itself as 'BlackBerry' from Research in Motion, as it looks to revive itself from slumping sales and falling market share.

The company's market share in the Indian smartphone market stood at 12.1% during January-June last year, according to CyberMedia Research. About 5.5 million smartphones were shipped in the January-July 2012 period in India, with Samsung Electronics leading the pack. The new Z10 is more expensive than similar smartphones offered by Samsung and other Indian companies.

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