Beyonce secures 30m Pepsi deal


Fans of Beyonce are likely to see much more of her after the R 'n' B queen signed a 30-million-pound deal to become the face of Pepsi.

Reportedly, not only she will appear in adverts for the soft drink, but in a first for the company, her face will be featured on cans and bottles of the drink.

While other well known figures, such as David Beckham and Jennifer Lopez, have been used in TV and magazine campaigns, it is the first time that a celebrity's face will adorn the drink.

The limited edition cans will be released in March and sold worldwide, including the UK.

The promotion will kick start by Beyonce's appearance in February during the half time show at the Super Bowl, the world's most watched sports event with worldwide audience of over 500 million viewers.

Another part of the deal will see Pepsi investing millions in other projects favoured by the singer that have no connection to promoting the soft drink.

Announcing the deal, Beyonce said: "Pepsi embraces creativity and understands that artists evolve"

"As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity," she said.

Please read our terms of use before posting comments
TERMS OF USE: The views expressed in comments published on are those of the comment writer's alone. They do not represent the views or opinions of The Indian Express Group or its staff. Comments are automatically posted live; however, reserves the right to take it down at any time. We also reserve the right not to publish comments that are abusive, obscene, inflammatory, derogatory or defamatory.