BJP braces for early Lok Sabha polls, to reach out to 700 million in 6 states

BJP leadersBJP president Rajnath Singh with party leaders L K Advani and Arun Jaitley during the first meeting of the newly-appointed office bearers of the party in New Delhi. (PTI)

Asserting that "elections can happen anytime now" the BJP's national and state leadership on Sunday drew up a "six month-long" plan to reach out to 700 million voters by revising their "400-day roadmap" outlined during the party's national conclave in March.

"The meeting of national office bearers and state unit chiefs finalised an ambitious programme 'gaon chalo, ghar chalo' to reach out to 700 million electorate during the next six months," the party announced.

While party president Rajnath Singh asked leaders to strengthen booth-level units, party patriarch L K Advani cautioned against "over confidence". "There are three major issues inflation, corruption, black money against the Congress. In contrast, we have to offer the promise of good governance, prudent politics and ideal image," BJP spokesperson Prakash Javadekar quoted Advani.

Leader of Opposition in Rajya Sabha Arun Jaitley said 160 of the 265 seats that the UPA has belong to six states Tamil Nadu, West Bengal, Andhra Pradesh, Uttar Pradesh, Rajasthan and Haryana, and the Congress is on a back foot in these states, leading to BJP's bright electoral prospect.

Gujarat Chief Minister Narendra Modi talked about "election management". Modi, sources said, asked leaders to cash in on anti-Congress sentiments. "His suggestion was that Congress's misgovernance is too well known; the challenge is it to channelise it to our advantage. He suggested to work for creating hatred against Congress and its leadership," said a source. Modi asked poll managers to adopt both conventional tools and social media. "Underlining the virtues and deep impact of conventional campaigning, Modi highlighted that the Congress had polled about 11 crore votes last general elections while it is estimated that there will be about 14 crore mobile Internet users in 2014. He asked party leaders to use social media to attract support," said a source.

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