BlackBerry 9720 smartphone launched in India at Rs 15,990

BlackBerry 9720Advait Vaidya, Head Product Management, BlackBerry India, at the launch of BlackBerry 9720 smartphone in Mumbai.

BlackBerry on Thursday announced the launch of its new social BlackBerry 9720 smartphone in India, priced at Rs 15,990.

The BlackBerry 9720 smartphone features a spacious BlackBerry keyboard with keys for optimal typing, a 2.8'' touchscreen and trackpad for easy navigation.

The device runs on BlackBerry 7.1 OS, which features an updated interface that lets you swipe to unlock the phone or access the camera from the lock screen, as well as additional enhancements.

Available in a variety of vibrant colors, the new smartphone comes packed with all of your favorite social apps.

"The new BlackBerry 9720 smartphone builds on the incredible success of the BlackBerry 7 OS," said Sunil Lalvani, Managing Director for India at BlackBerry. "This new smartphone provides an ideal choice for urban youth and customers who are looking to upgrade from a feature phone or existing BlackBerry Curve smartphone to an affordable, easy-to-use smartphone with rich messaging and social networking connectivity."

The device features a dedicated BBM key and BBM Voice.

The latest version of BBM, which features BBM Channels, will also soon be available for download on the BlackBerry World storefront, said the company.

The smartphone also integrates BlackBerry Balance technology, which separates work from personal content on the smartphone, supporting the needs of the enterprise and the BYOD customer.

The BlackBerry 9720 smartphone is expected to be available from authorised retailers in India from September 14.

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Specifications:

Size: Height - 114 mm / 4.48 in

Width - 66.33 mm / 2.61 in

Depth 12.07 mm / 0.47 in

Weight - 20g / 4.23 oz

Navigation: Touch screen, optical trackpad and QWERTY keypad

Keyboard: 35-key, backlit, narrow QWERTY keyboard

Display resolution: 480 x 360 resolution (HVGA), at 214 ppi, 24-bit colour

Screen size: 2.8" diagonal/4:3 aspect ratio

OS & desktop software

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