Box office numbers can be deceptive: Aamir Khan
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In Bollywood, Rs 100 crore has become the new definition of box office success. But actor Aamir Khan feels that numbers can be deceptive and the elite figure may not be the true measure to determine how well a film is made or received by the audience.
Three of Aamir's films -- '3 Idiots', 'Ghajini' and 'Fanaa' -- have reportedly earned over Rs 350 crore, Rs 150 crore, and Rs 100 crore respectively, scaling the touchstone of success. Yet he does not believe in the number game.
"A large number of people might see the film because a star is there. Numbers can be deceptive. To me success means when we as a creative team sit together to watch a film before it releases... (do we) feel that we have succeeded in making
what we set out to do. If the team feels we have come close, it's the first sign of success," Aamir said.
"I have never looked at figures. I am the last person to look at figures at the outset. I look at them in retrospect as it helps me gauge how well a film of mine has been received. It is one of the yard sticks. I use them to understand how my film has fared, how people have reacted to it," he said.
Aamir feels even though a film may earn a lot of money at the BO but there are chances that not many people may like it.
"Let's say a film had done big business but when you ask people how did you like the film, only six or seven people out of ten say it was ok... then is it a successful film ? If another film has done half the business and you ask people how they like it.. if eight to nine out of ten like it.. then," he said.