Burberry goes XL

Luxury has a new and expansive address — that too, on Regent Street, London. Burberry, the British luxury fashion house recently opened their biggest store at the coveted address in the 19th century heritage property Westmoreland House, which was restored by the best British architects and builders. The 44,000 sq ft edifice is designed to deliver personalised physical and digital experiences along with "out of hours" services, online collection and it also houses the tallest indoor retail screen in the world — almost seven meters tall. The store is home to a hydraulic stage to host music performances, which is also the biggest to be permanently housed within a retail environment. The store will stock the Burberry Prorsum, London, Brit, childrenswear, bespoke, eyewear, watches and fragrance, collections. Check it out next time you are in London.


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