Bus styled like private jet comes to the capital
Hinduja Group flagship firm Ashok Leyland on Tuesday showcased 'The Ashok Leyland Luxura Magical India Bus', built on its 'Luxura' platform and designed by Dilip Chabbria. Modelled on the lines of a private jet, the bus will be charted out to customers and at least 50 per cent of the proceeds will be used to support NGO Goonj and The Cancer Institute.
Ashok Leyland has partnered with Toofles Foundation to launch the bus, which can accommodate a total of nine guests and is fitted with WiFi enabled personal entertainment system and allied features.
Ashok Leyland managing director Vinod Dasari said his company's aim in associating with the project is to further its "core values with a social conscience".
The company did not announce the price of the bus.
In the panel discussion, Anshu Gupta of NGO Goonj said the venture furthers the cause for which the organisation was set up. Goonj currently channelises over 1,000 tonne of discarded clothes across 21 states for the underprivileged.
Dr Manoj Sharma of The Cancer Institute at Chennai, the other charity partner, said the concept of sharing charter fees was a novel initiative. Madhabi Puri Buch of Toofles Foundation said the coming together of stakeholders from diverse backgrounds was instrumental in making the project a success.
Talking to the media, Dasari said Ashok Leyland would launch the 'Avia' range of trucks in India to be rolled out from the company's Pant Nagar plant in Uttarakhand by July, while hoping for a revival of the automobile market in the next fiscal. The company is firming up plans for launching a variety of heavy-duty tippers and tractor trailers between July to October this year.