CES 2014: Self-driven, intelligent cars closer to reality as Google, NVIDIA join hands with Audi, GM, Honda, Hyundai

Night visionAndroid driven cars are expected to be intelligent with ability to chart its own path, control speeds and even be aware of its surroundings and obstacles.

Self-driven cars might finally be becoming mass market. On the day, NVIDIA announced that its 192-core Tegra K1 processor will work like a dream on cars, Google Inc along with auto majors Audi, GM, Honda and Hyundai teamed up with the chip maker to form the Open Automotive Alliance (OAA), dedicated to bringing the Android platform to cars this year.

For a couple of years, Android driven cars have been discussed at various forums. They are expected to be intelligent with ability to chart its own path, control speeds and even be aware of its surroundings and obstacles. A lot of this intelligence will come from what Google is already doing with the Android platform, the sort of stuff that drives innovative devices like the Google Glass and the most advanced smartphones.

The OAA claims it is aimed at "accelerating auto innovation with an approach that offers openness, customization and scale, key tenets that have already made Android a familiar part of millions of people's lives". Sundar Pichai, SVP of Android, Chrome & Apps at Google said the expansion of the Android platform into automotive will allow our industry partners to more easily integrate mobile technology into cars and offer drivers a familiar, seamless experience so they can focus on the road.

"The worlds of consumer and automotive technologies have never been more closely aligned, and this alliance will only pave the way for faster innovation," said Ricky Hudi, Head of Electrics/Electronics Development at AUDI AG. "Working toward a common ecosystems benefits driver safety above all," he added.

Mary Chan, President of General Motors' Global Connected Consumer unit, said tthe partnershio furthers thier mission to bring vehicles into our owners digital lives and their digital lives into their vehicles. "We see huge opportunities for the Android platform paired with OnStar 4G LTE connectivity in future Chevrolet, Buick, GMC and Cadillac vehicles."

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