Chaddi, condom war approaches V-Day

Pink is the colour of controversy.

The 'pink chaddi' campaign has a close competitor — the 'pink condom' movement, a blogspot started by another group of netizens. Both campaigns are slugging it out in the virtual world. The 'Consortium of pub-going, loose and forward women,' which spearheaded the pink chaddi campaign, will celebrate Valentine's Day by sending pink underwear to 'chief bully boy' Pramod Muthalik.

But the pink condomwallas are in the arena too. They say, "Since the pink chaddiwallas claim themselves to be pub-going, loose and forward — a condom will help them along." The end result: people all over the country are going berserk posting chaddis and condoms, depending on who they side with.

Nisha Susan, a brain behind the chaddi campaign, is amused how this "has taken a life of its own". She is also busy taking calls. A man from Bihar sent her pink chaddis to mail to Muthalik.

In the spirit of "to each his own", Susan is not really offended by the pink condomwallas. "I suppose our campaign offended certain people's idea of what constitutes good behaviour," she said. However, the online campaigns appear to have lifted the lid off Pandora's box. Everybody has an opinion — on pubs, its culture and V-Day.

The pink condom folks portray themselves as "ordinary Hindus, who don't bark on television to defend their faith, but get hurt when some people bark against it." They are anonymous and started this campaign to counter the perception the RSS was behind the Mangalore incident.

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