Chhattisgarh: Mahatma as brand ambassador in fight against alcoholism
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The Chhattisgarh government has named Mahatma Gandhi as the brand ambassador in its campaign against alcoholism.
The Mahatma's preaching will figure prominently in the Jan Jagran Abhiyan launched by the Raman Singh government and the Chhattisgarh Beverages Corporation Ltd to curb alcoholism in the state.
Inaugurating the corporation's calendar for 2013 based on Gandhi, each month depicting a major event of his life, Singh formally announced him as the brand ambassador at his residence on Thursday. "It will help spread awareness against this evil in the state," he said. "Mahatma Gandhi termed alcohol the biggest enemy of the country's development. This calendar will inspire people to remain away from alcohol." Singh's government has already formed 213 Bharat Mata Vahinis, a women's brigade, to tackle alcoholism.