Cisco enters social media platform with Qyuki

Technology major Cisco entered the social media platform on Wednesday with the launch of Qyuki, an Indian online social media platform. Film director Shekhar Kapur and Academy award winning composer AR Rahman launched Qyuki.

The platform targets the "unexploited talent in India" in the fields of painting, graphics, photography, music, animation, short films etc. "The platform will emerge as a strong medium that will enable the youth to follow creative instincts of all art forms," said Rahman, co-founder of Qyuki.

"One social media platform is not competing with other and every platform complements the ecosystem. People believed in the idea of Qyuki only because of the success of Facebook," said Shekhar Kapur, co-founder and chairman of Qyuki Digital Media. According to him, the platform has a definitive Indian identity that will help it to differentiate itself among competitors.

"This thinking is really innovative and ahead of its time," said Hilton Romanski, VP and head of corporate business development at Cisco.

Cisco doesn't usually invest in such start-up companies, but since this has the potential to become transformative, Cisco has decided to partner this initiative, Romanski said. Based on its performance in India, Cisco may take this platform to other countries.

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