Coke rivalry: Pepsi to sign Myanmar deal

Pepsi

PepsiCo Inc is in talks to sign a bottling agreement in Myanmar, ramping up the competition with Coca-Cola Co as they fight for market share in a country emerging from decades of isolation.

Coke, which shipped drinks to customers in Myanmar this year for the first time in six decades, said in September that it is already working on setting up a bottling venture with a local company.

Interest in Myanmar by multinational firms has surged after President Thein Sein, who took office in March 2011 at the head of a quasi-civilian government, undertook economic and political reforms that persuaded Western countries to suspend sanctions.

We want to establish local production, Saad Abdul-Latif, chief executive of PepsiCo Asia, Middle East and Africa, told reporters in Shanghai on Tuesday. We will be signing that within the next year or so.

Saad was speaking in Shanghai, where the firm opened its largest food and beverage research centre outside of North America.

In August, PepsiCo said it has signed an agreement with Diamond Star Co Ltd to distribute PepsiCo beverage brands in Myanmar.

Under the terms of the agreement, Diamond Star - one of the largest packaged-goods distributors in Myanmar - has exclusive rights to import, sell and distribute Pepsi-Cola, 7-Up and Mirinda.

Please read our terms of use before posting comments
TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
comments powered by Disqus