Coming soon to Facebook: more action, battle games
"You'll see a whole set of games hitting in the next two quarters in particular and throughout the year that really start to redefine what people think of Facebook games," Sean Ryan, head of game partnerships at Facebook said in an interview.
Facebook will embrace games from "casual all the way up through first-person shooters, massively multiplayer online games, real-time strategy games - all those types of more core player-versus-player games."
Just as hardcore gamers interact online and form clans in multiplayer games on console game networks like Xbox LIVE, Facebook can be that social layer needed to foster such gaming communities that help popularize titles, Jones said.
Over a quarter of Facebook's 1.06 billion monthly active users play games, one of the largest gaming communities in the industry, and the social network hopes that can grow.
Facebook also aims to make more revenue from games. Revenue from the area was flat in the fourth quarter from a year ago, the company said on Wednesday without providing details.
The 8-year-old social network takes a 30 percent revenue share from game developers who offer their product free but then charge for virtual goods -- like ammunition and power boosts.
On Wednesday, Facebook's Chief Financial Officer David Ebersman told analysts on a post-earnings conference call that its "games ecosystem continues to show healthy signs of diversification" and suggested that games revenue would grow with increasing user engagement.
To grow its gaming business, Facebook has invested time and resources to work with developers since the summer to bring titles like u4iA's first-person shooter "Offensive Combat" and Plaruim's real-time strategy game "Stormfall: Age of War" alive, Ryan said.
"It doesn't mean we're walking away from other games, but there's no question our focus for 2013 much of it will be about becoming a better platform for core gamers and developers who make those games."