Coming soon to Facebook: more action, battle games

Facebook

To help users discover them, Facebook added new action and strategy games categories on its App Center that also shows you friends from your list playing those games. It brought back notification messages from game apps -- a feature that had been removed because users found them annoying -- with certain restrictions that stop developers from spamming a gamer.

Developers also rely on word-of-mouth publicity and ads on Facebook's advertising platform to draw in prospective gamers.

"Stormfall" has a player base of 4.5 million and hardcore games were proving to be far more lucrative, said Gabi Shalel, chief marketing officer Of Tel Aviv, Israel-based Plarium.

"Hardcore gamers pay more, play more and generate higher average revenue per user than traditional casual games."

Kixeye, which makes the warfare-strategy game "War Commander," said its gamers spend 20 times more than players of social games, helping it stay profitable over the past three years.

Going forward, nWay's Jones says Facebook must have a defining title that comes along that establishes it as a hardcore gaming spot for gamers.

"Like 'Super Mario' did for Nintendo or 'Halo' on Microsoft, I think it just takes one title to come along, sort of as a benchmark to legitimize the whole thing," he said.

Please read our terms of use before posting comments
TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
comments powered by Disqus