Day One at Lakme Fashion Week - Winter-Festive 2012
Vidya Prabhu, my colleague from the Express features team in Mumbai is currently in the LFW spin. She writes about Kareena Kapoor waltzing in.. as well as young designers stressing on pricing as a key factor in their success.
Read her here:
A string of shows aside, day one at Lakme Fashion Week was also marked by a workshop at the main show area. Moderated by Sujata Assomull, the former editor for Harper's Bazaar India, the workshop had buyers Sushil Jhaveri (of the store Fuel) and Pune-based Rasika Wakalkar (from the store Rudraksh), as also designers Ashley Rebello, Masaba Gupta and Priyadarshini Rao as the panellists. It was interesting to see Gupta and Rao recount their journeys in the fashion industry and both stressed on correct pricing as a key factor in their success.
The buyers, on their part, stressed on the need for quality, consistency and on-time delivery. Predictably, the consignment- versus-buying out argument cropped up and both designers and buyers pointed out the other's responsibilities. Gupta went so far as to say, "Often the stuff given on a consignment basis for one month or two is not returned within the said period and by the time the stuff is back with me, it becomes old stock. That puts me in a not so great position."
However, the debate ended on positive note with both buyers and designers agreeing that they were on the same side as they worked towards giving the customer a satisfactory product. The need for 'artistically commercial' fashion was also touched upon.
During the course of the conversation, it was interesting to see Rebello often side with the buyers. This is because the designer-cum-stylist is soon going to open a multi-designer store. Not surprisingly, he also plans to cash in on his filmy connections. "Bollywood is a big draw in our country; all designers hanker after movie-star showstoppers and even customers want to follow the latest movie looks- say a Kareena choli or a Katrina dress," he said at the discussion.