Dilip Chhabria's DC Design to go big on niche segment of cars
- Congress backs Priyanka Gandhi as she hits out at opposition for 'targeting Robert Vadra without proof'
- Elections 2014 LIVE: Kejriwal to file nomination from Varanasi tomorrow; Cong slams Modi for levelling 'cheap' allegations against Gandhi family
- Would prefer to go to Pakistan than stop criticising Narendra Modi: Omar Abdullah
- IPL spot fixing: Do you want to probe charges against Srinivasan? SC asks Justice Mudgal panel
- Hate speeches: Petty statements by those claiming to be BJP well wishers deviating poll campaign, says Modi
DC Design, the design firm headed by Dilip Chhabria, is in the midst of a major transition. The company — which is noted for its concept cars, prototypes and stylised vehicles for celebrities — has plans to become a manufacturer of niche cars.
After getting a tremendous response to its locally-developed sports car — the Rs 25 lakh DC Avanti that is being mass produced at its Talegaon plant in Pune — the company is onto it's next product. DC Design will showcase two new cars that will go into production soon. "The first is a four-seater convertible SUV, which is not rationally dimensioned, and an extremely small car, smaller than the Nano," Chhabria said.
Searching for your dream car? Click here to check prices
"Both the products will be showcased at the upcoming AutoExpo in Delhi in February when the first batch of 25 cars of the DC Avanti will also be flagged off," he said. "Our USP is clear. We are going to be niche segment of cars, which other manufacturers do not explore. We are in the process of becoming the youngest car manufacturer in the country and are transitioning from a customiser of cars to a low volume niche manufacturer," he added.
He describes his cars as 'extreme' because the product positioning is different and design of the products is unusual.
Chhabria said the first lot of DC Avanti cars will be handed over to customers at a committed price of R25 lakh initially and later the price will be hiked by at least Rs 5 lakh. Next year June onwards, the company will be ready to roll out 100 cars of the DC Avanti a month.
An aggressive online campaign is slated to begin from February when customers will be given more options in terms of trimmed leather, carbon panels and a choice of colour schemes for the DC Avanti.
- Five months after gruesome ATM attack, accused still at large
- Ex-syndicate member of Bangalore University held in marks-for-cash scam
- Accused get bail as police fail to file chargesheet
- ‘Naxals collected info on trucks carrying explosives from Khadki to Ahmednagar’
- A tale of two villages: Ramayan and Mahabharat
- UP CM tears into Modi bastion on first visit to Gujarat, says Third Front ready