Dilip Chhabria's DC Design to go big on niche segment of cars
- UP Police raids Sahara chief Subrata Roy's residence, fails to arrest him
- AAP announces second list of candidates, Rajmohan Gandhi to contest from East Delhi
- TRS MP Vijayashanthi joins Congress day after party rules out merger
- Rahul Gandhi slams Salman Khurshid over 'impotent' remark against Narendra Modi
- UPAâs farewell gift: a house for Lalu, rent waiver for many
DC Design, the design firm headed by Dilip Chhabria, is in the midst of a major transition. The company — which is noted for its concept cars, prototypes and stylised vehicles for celebrities — has plans to become a manufacturer of niche cars.
After getting a tremendous response to its locally-developed sports car — the Rs 25 lakh DC Avanti that is being mass produced at its Talegaon plant in Pune — the company is onto it's next product. DC Design will showcase two new cars that will go into production soon. "The first is a four-seater convertible SUV, which is not rationally dimensioned, and an extremely small car, smaller than the Nano," Chhabria said.
Searching for your dream car? Click here to check prices
"Both the products will be showcased at the upcoming AutoExpo in Delhi in February when the first batch of 25 cars of the DC Avanti will also be flagged off," he said. "Our USP is clear. We are going to be niche segment of cars, which other manufacturers do not explore. We are in the process of becoming the youngest car manufacturer in the country and are transitioning from a customiser of cars to a low volume niche manufacturer," he added.
He describes his cars as 'extreme' because the product positioning is different and design of the products is unusual.
Chhabria said the first lot of DC Avanti cars will be handed over to customers at a committed price of R25 lakh initially and later the price will be hiked by at least Rs 5 lakh. Next year June onwards, the company will be ready to roll out 100 cars of the DC Avanti a month.
An aggressive online campaign is slated to begin from February when customers will be given more options in terms of trimmed leather, carbon panels and a choice of colour schemes for the DC Avanti.
- Fancy numbers: RTO in PCMC earns Rs 8 crore
- Alarm in Ukraine as Putin orders surprise army drills on border
- Arrests made but two sensational murders still unsolved
- Infosys ex-CFO not to contest polls for AAP
- Monsoon, not Manmohan, led to agri growth: Yashwant
- Now, BJP workers to donate blood equal to Modi’s weight