December gives some respite with 2 hits

Hits of 2008

As the year draws to a close the celluloid industry can take a sigh of relief with two of the films released in the month of December spinning money at the box-office after some of the biggest flops, terror attacks and recession.

The films 'Rab Ne Bana Di Jodi' and 'Ghajini' released this month have recorded impressive opening bringing cheer to the industry suffering financial crisis.

According to the trade pundits, Ghajini has broken all the previous records of advance-booking and it is all set to be the biggest hit of the year.

The Aamir Khan movie's first day collection is almost thrice of Shahrukh's 'Rab Ne Bana di Jodi'. The Wednesday's paid premier itself collected 7.5 crores, they add.

It is worth noticing that the most of the Bollywood's big hits have come post-Diwali season. Be it 'Dostana, 'Golmaal Returns' and 'Fashion'. The early part of the year has seen only four - 'Race', 'Jaane Tu Ya Jaane Na', 'Singh Is Kinng' and 'Jodhaa Akbar' - big budget hits.

According to trade analysts, 'Golmaal Returns' has grossed Rs 90 crore, 'Fashion' Rs 60 crore, 'Dostana' Rs 55 crore, 'Rab Ne Bana Di Jodi' Rs 100 crore approx. (till now) and 'Ghajini' is all prepared to do better than all the above by the end of only its first week.

"The film industry which had lost close to Rs 600 million in the month of October alone, is trying to recover from the Mumbai terror attack and global meltdown backlash. The weekend tickets of 'Ghajini' which is priced at inflated rate of rs 250- 300 is not restricting audiences from hitting theatres and that's a very good sign," says an expert.

According to FICCI-PwC Entertainment and Media report 2008, the growth of the sector was a healthy one in 2007, ie over 17 per cent over 2006 but it may come down to single digits this year, thanks to slowdown in consumer spending across categories and cautious producers stalling projects.

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