Digital messages, proposals expected to rise on Valentine's Day

Digital proposal

Not everyone will be struck by Cupid's arrow on Valentine's Day, but for the many people who are, they will be popping the question and proposing to their loved one, according to a new survey.

Six million Americans are expecting or planning a marriage proposal on Valentine's Day, two million more than last year, and the average price of a ring to seal the deal will be $2,410, data from American Express showed.

"As the economy is picking up people are starting to be more optimistic and things like proposals and getting engaged, and taking that next life step, are more topical," said Melanie Backs, the manager of public affairs at American Express.

Backs said the number of expected proposals is a significant boost from last year.

"We were surprised, a little bit, that optimism is reigning on Valentine's Day, especially since the number of people saying they will be spending on the day is down this year," Backs said.

Although fewer people will be buying Valentine gifts this year - 69 percent compared to 76 percent in 2012 - those who are expected to spend about $239, up from $196 last year.

"Couples are spending more this year and they are driving the majority of the spending," said Backs.

Men will be a bit more generous than women, spending an average of $272, while women will be more economical.

True romance or overrated holiday

Most people will buy a card for their Valentine but 32 percent of up to 2,000 adults questioned in the poll said they would opt for flowers, 17 percent were planning to buy jewelry and only 21 percent would give a gift card or cash.

Heart-shaped boxes of chocolates and red roses will be in abundance, but not everyone feels romantic about the day.

Slightly more than 30 percent of women think it is overrated and 34 consider it a fun holiday but not a major occasion. Only 35 percent believe it is an important day for their relationship.

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