Diwali sales of sweets drop, dry fruits go up

This Diwali, dry fruits saw greater sales than usual sweets. There was a time when people used to gift a pack of sweets to each other on Diwali, but now the trend is slowly changing. Sweet shop owners across the city say that the people across the City Beautiful are buying more dry fruits than usual sweets.

However, traditional sweets like Gulab Jamun, barfi, milk cake, Kaju barfi etc are still a favorite for people. "In our Indian culture, no function is complete without a pack of laddoos," said Neeraj Bajaj, chairman of the Traders Association, Sector 17 who owns the Sindhi Sweets store in Sector 17.

Talking to Newsline, he said, "There is a comparatively low demand of sweets by the residents. But there is not much difference in the profit that we earn now as to what we earned three years ago. There has been a 30 per cent dip in the overall sales of sweets when we talk of all the Sindhi Sweets stores. Nonetheless profit is compensated by the sale of dry fruits. People are more inclined towards buying dry fruits," he added.

With a change in the overall lifestyle of people, there has been a change in the trends of gifting. People are gifting cosmetics, wines and other things which are a little out of the box for Diwali. But, whatsoever be the occasion, people have to buy some sweets, if not for giving as gifts, then for Laxmi-Puja . Thus, sweet shop owners can never go out of business.

Parminder Singh Talwar, owner of Talwar Sweets, said, "I have sold many packs of dry fruits and some bakery items too".

The gift shop owners also say that they have had increased sales. Rohit, owner of a crockery shop in Sector 19 said, "People are more into gifting as the social circles grow. Our sales have gone up".

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