Don't attack us please, UK ads to say on Pak TV
- Elections 2014 LIVE: Kejriwal targets BJP over attack on Bharti; Ilmi defends her 'communal Muslim' remark again
- Modi to Cong: Just 20 days more...Will take revenge
- SC to frame rules to snip govt ads
- Donât allow regional parties to contest LS polls: Chavan
- Elections 2014 Phase 6 LIVE: Voting underway for 117 Lok Sabha seats; Mulayam, Anil Ambani among early voters
The British government will air ads on Pakistani television urging terrorists to not attack Britain.
Prominent British Muslims will star in the British Foreign Office-funded £400,000 (approximately Rs 2.9 crore)-campaign that is set to break on Pakistani television next Monday, 'The Guardian' reported on Tuesday.
The three-month public relations offensive, called 'I Am the West', will also include high-profile events in regions such as Peshawar and Mirpur, 'The Guardian' said. Seven in ten British Pakistanis are Mirpuris.
According to 'The Guardian', the first three ads in the project will feature British Communities Minister Sadiq Khan, UK manager of Islamic Relief Jehangir Malik, former England Under-19 captain and promising Worcestershire allrounder Moeen Ali, and the Lord Mayor of Birmingham, Chaudry Abdul Rashid, a Mirpuri.
The campaign, the paper said, will be targeted at '15-25-year-old males who are less than well-educated and worldly wise, but potentially susceptible to extremist doctrines'. Nine 30-second commercials, supported by ads on radio, will be aired on PTV, Geo TV and Khyber among other channels. If the Pakistani campaign is successful, it will be extended in Egypt, Yemen and Indonesia.
The central theme of the campaign, 'The Guardian' said, "is to assert that there is no contradiction in being a Muslim and being British." It has four key aims, the daily reported: 'to ensure Pakistanis realise the west is not anti-Islamic, that British society is not anti-Islam, to demonstrate the extent to which Muslims are integrated into British society and to stimulate and facilitate constructive debate on the compatibility of liberal and Muslim values'.
- Main accused in hawala racket has underworld links: Police
- Sindhu, Kashyap advance, Srikanth exits early at Asian C’ships
- Adhiban recovers, stays in lead
- 1 jumps to death as fire breaks out in Surat 10-storey building
- Barcelona gets temporary relief as FIFA freezes transfer ban
- Moyes thanks Ferguson, stays mum on players