Don't attack us please, UK ads to say on Pak TV
- Sack RBI Governor Raghuram Rajan: Swamy writes to PM Modi
- MCD bypoll results: AAP, Cong win in 5 wards each, BJP in 3 seats
- Exit polls: BJP set to storm Assam, LDF in Kerala, Mamata in Bengal, close contest in Tamil Nadu
- No reply to query, NIA writes to Pak: Allow us to visit for Pathankot probe
- Suspended JDU leader Manorama Devi sent to 14-day custody over liquor prohibition
The British government will air ads on Pakistani television urging terrorists to not attack Britain.
Prominent British Muslims will star in the British Foreign Office-funded £400,000 (approximately Rs 2.9 crore)-campaign that is set to break on Pakistani television next Monday, 'The Guardian' reported on Tuesday.
The three-month public relations offensive, called 'I Am the West', will also include high-profile events in regions such as Peshawar and Mirpur, 'The Guardian' said. Seven in ten British Pakistanis are Mirpuris.
According to 'The Guardian', the first three ads in the project will feature British Communities Minister Sadiq Khan, UK manager of Islamic Relief Jehangir Malik, former England Under-19 captain and promising Worcestershire allrounder Moeen Ali, and the Lord Mayor of Birmingham, Chaudry Abdul Rashid, a Mirpuri.
The campaign, the paper said, will be targeted at '15-25-year-old males who are less than well-educated and worldly wise, but potentially susceptible to extremist doctrines'. Nine 30-second commercials, supported by ads on radio, will be aired on PTV, Geo TV and Khyber among other channels. If the Pakistani campaign is successful, it will be extended in Egypt, Yemen and Indonesia.
- Modi government has rightly given the highest priority to reviving agriculture
- Should the citizen say ‘Bharat Mata ki Jai’, or not, is not the question
- In the post-Paris climate negotiations, India must first ratify the Paris agreement
- America’s leaders have drawn attention to a deep paradox of Japan’s nuclear story
- Socialists need to regroup to fight authoritarianism and communalism
- No proof required: End of the road for Congress?