Emirates Holidays ties up with TUI India

Emirates Holidays, the tour-operating arm of Emirates airlines, and TUI India, the tour operating arm of leading destination management company Le Passage to India signed a memorandum of understanding (MoU).

Under the MoU, TUI India will be the preferred agent for Emirates Holidays in India. This is aimed at providing customers with competitively-priced, quality holiday experiences.

To support the Emirates Holidays products, Le Passage to India will leverage its tour operating brand, TUI India. The partnership is the initial phase of a strategy aimed at exploring supply and distribution opportunities between the two companies.

''Our partnership with Emirates Holidays will combine the knowledge and expertise of both the companies to deliver quality holidays to Indian customers. This partnership will further drive the outbound industry in the country and we envisage setting new standards of quality products and services for the Indian traveller,'' said Arjun Sharma, MD, Le Passage to India.

"With this new collaboration, our aim is to provide the best possible holiday products, and the most memorable experiences across our vast network through Emirates," added Marc Bennett, Divisional Senior VP (destination & leisure management, Emirates.

Emirates Holidays also launched an extensive offline and online marketing campaign, 'Hello Dubai' across key cities in India to promote Dubai as a destination.

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