Enrolment, fund collection drives in BJP’s ‘Modi for PM’ programme

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Buoyed by its performance in the recent assembly elections, the BJP Tuesday rolled out its "Modi for PM" electoral programme for the next four months leading to the 2014 Lok Sabha elections. The plan included reaching out to 10 crore households in 450 constituencies across the country, with the aim of winning at least 272 seats on its own.

"Only 120 days are left (for the elections). We will devote 60 days for (organisational) preparations and 60 days for campaign," BJP spokesperson Prakash Javadekar told reporters after a meeting the party's top leadership had with the central campaign committee and state unit chiefs and national office-bearers in the evening.

Party president Rajnath Singh, prime ministerial candidate Narendra Modi and senior leader Sushma Swaraj attended the meeting.

The next two months of organisational activities included: party workers reaching out to 10 crore households; starting a fund collection drive — "one vote, one note" — among its supporters; holding constituency-wise rally of 15,000-plus booth committee workers across 450 constituencies, and undertaking massive volunteer enrolment drive (through india272.com); and a new voter enrolment drive in January.

These programmes were finalised at a meeting between the BJP parliamentary board and party chief ministers Raman Singh, Manohar Parrikar, Shivraj Chouhan and Vasundhara Raje earlier in the day.

"BJP's 'Modi for PM' campaign will be undertaken vigorously. We will reach 10 crore families. We are going to appeal to the electorate to give us vote as well as note under the 'one vote, one note' campaign," party general secretary Ananth Kumar said after the meeting.

On the "one vote, one note" campaign, Kumar said, "The minimum amount will be Rs 10 while the maximum limit is Rs 1,000." This voluntary contribution is an old BJP way of mobilisation practised in Gujarat and it was being stressed by Modi's aide Amit Shah in Uttar Pradesh since he took charge of the state this year.

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