Fashion for a Cause
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The blouse, explain the designers, has been cut and constructed around the Indian body shape using bodice blocks developed by the label to give the right fit to Indian women, who so far wear garments cut to European or American sizes. "We have spent six years researching and understanding the Indian body type. This skill of the correct cut, contour and construction is what we wanted to donate in this cause so that every woman has a right to wear a blouse with an inbuilt prosthetic breast that fits right," adds Kukreja.
The "Mastectomy Blouse for All" initiative — it was formally announced in Delhi on Monday, and the designers donated a "Mastectomy Blouse" to the Women's Cancer Initiative, Tata Memorial Hospital — aims to be an essential for all women who have undergone breast removal surgery, through collaborative distribution channels. The blouse, the designers hope, will be made available in villages, towns and cities across India through collaborations with NGOs and corporates working towards the cause. "The idea of the blouse is that it should be freely accessible to all women by becoming a part of a post-mastectomy relief kit. We are open to everyone who could help us in our endeavour in making a difference in the way life unfolds for breast cancer survivors," sums up Bhatiya.
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