Fashion for a Cause


The blouse, explain the designers, has been cut and constructed around the Indian body shape using bodice blocks developed by the label to give the right fit to Indian women, who so far wear garments cut to European or American sizes. "We have spent six years researching and understanding the Indian body type. This skill of the correct cut, contour and construction is what we wanted to donate in this cause so that every woman has a right to wear a blouse with an inbuilt prosthetic breast that fits right," adds Kukreja.

The "Mastectomy Blouse for All" initiative — it was formally announced in Delhi on Monday, and the designers donated a "Mastectomy Blouse" to the Women's Cancer Initiative, Tata Memorial Hospital — aims to be an essential for all women who have undergone breast removal surgery, through collaborative distribution channels. The blouse, the designers hope, will be made available in villages, towns and cities across India through collaborations with NGOs and corporates working towards the cause. "The idea of the blouse is that it should be freely accessible to all women by becoming a part of a post-mastectomy relief kit. We are open to everyone who could help us in our endeavour in making a difference in the way life unfolds for breast cancer survivors," sums up Bhatiya.

Please read our terms of use before posting comments
TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
comments powered by Disqus