Filmmakers eye TV profit, go for cuts to lose ‘A’ tag
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Commercial filmmakers are increasingly choosing non-controversial plots to avoid 'adult' certification by the Central Board of Film Certification. Reason: The risk of losing satellite TV revenues, which have shot up so much in the past five years that they account for 30 to 50 per cent of the total production cost.
Following a long-standing tiff between the CBFC and film producers last year, broadcasters decided not to buy films rated 'A'. "Given the revenues that TV contributes in film production these days, it is natural for producers to create content that can be easily passed as U or U/A," said Sunir Kheterpal, former COO, Big Pictures.
The Bhatt camp, which is known for bold films, for instance, is currently producing two films — Murder 3 and Aashiqui 2 — that have got U/A and U certificates, respectively. "It is not that we have never produced non-adult films, but yes, it is in everybody's interest to make films that draw larger audiences," said Mukesh Bhatt, producer and vice-president of Film and TV Producers Guild of India.
"Adult films may be a huge draw in theatres but they make no commercial sense on TV. Such films cannot be aired during the day time or prime time. Instead, they have to be telecast after 11 pm, which means smaller viewership and therefore, less advertising," said Uday Singh, managing director of Motion Picture Association India Pvt Ltd.
Broadcast rights fetch producers hefty amounts that range from Rs 4-5 crore for small budget films to Rs 45-50 crore for big titles. The maths changes drastically if a film is pushed beyond 11 pm. Private broadcasters, as per their self-regulation guidelines, do not air adult content during the day time. A former executive of Multi-Screen Media Ltd (former Sony Entertainment), which had bought broadcast rights of Dirty Picture, said that the network suffered losses because of the cuts and late night telecast of the film.