Filmmakers push for short films
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To be eligible, participants need to upload their entries on YouTube link and submit their entry on the sponsor's website. The duration of the film must be 10 minutes or less. Asked for any other criterion that the jury would look for to select winners, Gupta said, "We are open to anything. The contest is full of possibilities for us. We will look for the story and his or her way of telling the story to select the winners. The more original the story, the better."
Taraporevala said she hoped the initiative will help promote the culture of short films and documentaries which are almost non-existent in the country. "Looking at the response to Premier, we will see if we can showcase such films in theatres. We could look at showing three to six short films instead of one film of three hours to help promote the medium. However, we also need to develop audiences for that. The new wave of exhibiting movies on social networking websites is an exciting change and gives me hope that short films have a future in the country," she said.
The initiative is being promoted on air, on social networking websites as well as some leading Film and Mass Communication colleges in the country. The contest is open till March 20. It has received around 60 entries so far.
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