First take


When 24-year-old designer Masaba Gupta was appointed the creative director of iconic Indian fashion house, Satya Paul, a few months ago, there was visible excitement in the industry. Many wondered if her quirky cow print-like motifs will be seen on Satya Paul saris (it is time the brand got a makeover). Gupta's debut collection for the brand will feature at the Wills India Fashion Week (WIFW) Autumn-Winter 2013-14, to be held in the Capital from March 13-17. She will be opening the fashion week and has bagged the first slot on Day One.

" People expect that the collection will be different from the Satya Paul line since I have joined, but that's not the case. Satya Paul had become more about embellishments over time, I am bringing back the prints — basically the old Satya Paul, with a refreshed look," says Gupta. Over 35 garments will be presented at the show, though these are not collections that the fashion house is known for. "We will have eight to 10 new silhouettes such as tunics, dresses and maxis, along with new versions and drapes of saris. We will using crepe, georgette, tulle blend, silk and jersey," she says.

Gupta is no stranger to WIFW. She had showcased twice at the week in 2010. "Our aim is to keep Satya Paul's strong legacy intact, as well, and attract a younger clientele," says Gupta.

Please read our terms of use before posting comments
TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
comments powered by Disqus