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"The Punjabi film industry is now poised for a big take off and is increasingly becoming popular not only in Punjab but also in countries where sizeable number of NRIs with their roots in Punjab are settled. NRIs have also started investing in the production of Punjabi language films," said well-known actor Deep Dhillon while interacting with Chandigarh youth today at ITFT on emerging trends in the film industry. According to him, there is a vast untapped potential for promoting entertainment Industry, especially film and television in Northern India especially in Punjab, which has all the ingredients for making a good movie such as landscape, rich historical and architectural heritage, diverse culture, customs and traditions besides unique lifestyles of the people coupled with adequate inter and intra connectivity and well developed infrastructure. He also added that there was no doubt that films would be made on classic novels of writers like Nanak Singh and Gurbax Singh. "However, there is a need for the North Indian states to work out a common policy and a strategy for promoting entertainment, which would also promote tourism along with generating a large number of employment," felt Dhillon. Talking about the Indian film Industry, Dhillon disclosed that today India makes more than 1300 feature films every year, making it the largest film producing country in the world. Over 14 million people watch films every day and their number is increasing rapidly. According to some latest findings, Indian Bollywood is a whopping Rs.22,500 crore industry that fetches it the tag of being the biggest and the grandest in the world.