Force developing a high-end multi-purpose vehicle

Automobile manufacturer Force Motors is currently developing a high-end multi-purpose vehicle in association with German-based auto-major Daimler AG, as part of its Rs 1,000 crore investment plans, a top official said.

At its manufacturing facility in Pithampur (Madhya Pradesh), the company would be establishing a new assembly line for manufacturing the high-end MPV, Force Motors Ltd Chief Operating Officer (Tractor Business) and President (Corporate sales and marketing), Naresh Kumar Rattan said.

"We want to have a multi-purpose high end van. It is right

now under development. We have to put an assembly line in the factory in Pithampur.It will take the existing plant into a

new level", he told reporters here.

Declining to reveal further he said, "It will be a high-end

low passenger carrying multi-purpose van. The tie-up with

Daimler has been done. It will be for buying technologies from


Currently Force Motors has tie-up with Mercedes for

sourcing engines for its range of products.

Observing that the company was having diverse range of

products, he said,"from now on, the focus would be on the

proposed high-end multi-purpose van and the SUV (Force One)".

He said the proposal to launch the multi-purpose van, was

part of the company's plans of investing Rs 1,000 crore in

next two-three years.

The company also plans to unveil two or three variants in

the passenger SUV Force One, which was introduced last year.

"It may be 4/4 wheel drive, ABS variants.We want to have

at least two to three variants (in Force One)", he said,

adding the company was hoping to sell about 4,000 units in its

first year, and had sold 2,000 units so far.

"There is not so good feeling (on sales of Force One). This

is a huge learning for the organisation", he said.

On the tractor business, Rattan said the company would be

... contd.

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