Ford India equips EcoSport with life-saving system

Ford India has claimed it will be the first auto manufacturer in India and EcoSport, the soon-to-be launched SUV, the only vehicle in its segment, to offer a potentially life saving 'emergency assistance' system when it goes on sale in the country.

Emergency assistance is a vehicle-based, no-cost, non-subscription call-for-help system that is already available in more than 5 million Ford vehicles globally. The service is provided free for the ownership cycle of the vehicle.

Emergency assistance works by delivering a critical voice message directly to emergency operators, indicating that a vehicle has been involved in an accident in which the airbags have been deployed or fuel pump shut off triggered and opens the line for hands-free communication.

"We're excited about being the first automaker to provide this technology where EcoSport will be uniquely positioned amidst segment players," said Ford India president and managing director Joginder Singh. "Ford's emergency assistance system has already proved itself as a life-saver in other parts of the world."

The introduction of emergency assistance underscores Ford's continuing resolve to democratise technology and the debut of this advanced technology feature via SYNC in the all-new EcoSport is a significant step in that direction.

SYNC is Ford's voice-activated hands-free-in-car communications and entertainment system for mobile phones and digital media players that allows the driver to make and receive calls and play music from digital devices.

The extent to which users have to maintain SYNC emergency assistance is limited to the one-time setup. There are no additional costs or subscriptions associated with the service.

"This service will provide Ford customers with an extra level of comfort knowing that should they be involved in an accident, that '108 Emergency Services' will automatically be contacted," said Subodh Satyawadi, chief executive officer, GVK Emergency Management and Research Institute.

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