Godrej Consumer Products Ltd (GCPL) today said its UK-based subsidiary has acquired Colgate-Palmolive's Soft & Gentle brand for an undisclosed amount.
Keyline Brands Ltd, the company's UK-based unit, has acquired the Soft & Gentle brand from Colgate-Palmolive, GCPL said in a statement.
Soft & Gentle, which is the UK's fourth largest female deodorant brand by market share, had posted sales of £21 million in 2011, it added. "The acquisition will add profitable scale to our UK business. Over the last few years, Keyline Brands has grown in double digits in very tough market environment," GCPL chairman Adi Godrej said.