Gender specific titles like 'chairwoman' leads to discrimination against women

Woman boss

Applicants with feminine job titles were rated as less suitable despite the cover letters being otherwise identical.

According to the researchers, one possible reason for this might be suspicions that women using feminine titles are feminists, which men with conservative attitudes might view as undesirable.

Another reason might be that masculine titles have been long established, whereas new female titles can sometimes sound 'awkward'.

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