Get set to play the Chennai Express game with Shah Rukh Khan

Shah Rukh KhanGet set to play the Chennai Express game with Shah Rukh Khan

Shah Rukh Khan has once again found an innovative way to promote his soon-to-release Chennai Express, which is through the newest technology possible.

Shah Rukh today tweeted:

He announced the Chennai Express game version for mobile phones today.

Chennai Express, the game has been created for mobile phones running on Android and Java systems, with one coming out soon for iOS, Apple's operating system.

The game will feature the action, rom-com from the film, with some over-the-top Rohit Shetty-style car action.

This is not for the first time that Shah Rukh Khan has taken up this strategy for the publicity of his movies before release. Superhero movie Ra.One was also based on gaming. The game was like a prequel for the film

Farhan Akhtar's Don too had a gaming version.

Chennai Express releases on August 9 and stars Deepika Padukone alongside Shah Rukh Khan.

Please read our terms of use before posting comments
TERMS OF USE: The views expressed in comments published on indianexpress.com are those of the comment writer's alone. They do not represent the views or opinions of The Indian Express Group or its staff. Comments are automatically posted live; however, indianexpress.com reserves the right to take it down at any time. We also reserve the right not to publish comments that are abusive, obscene, inflammatory, derogatory or defamatory.