Google seen taking Facebook's ad crown
- Supreme Court grants recognition to transgenders as third category of sex
- Unethical, betrayal: Prime Minister Manmohan Singhâs daughter voices family anger
- On Ambedkar Day, BJP says UPA favoured Muslims over Dalits
- RSS-led core group maps Modi campaign route
- Elections 2014 LIVE: Modi becoming PM is a fantasy, says Mamata; Varun files nomination
Google Inc is set to become the biggest earner in US display ads this year, taking the No 1 rank away from Facebook Inc and cementing its dominant presence in online advertising.
Google's rising clout in display ads -- the boxes with images and video found on websites -- has come on the back of growth in video advertising on its YouTube subsidiary, as well as mobile advertising through Admob, a company acquired by Google in 2009.
This year, Google will claim 15.4 percent of display ad dollars, or $2.31 billion, compared to Facebook's 14.4 percent, or $2.16 billion, according to projections by eMarketer, a digital advertising research firm.
But it added that publishers across the board have been bruised by weaker-than-expected display advertising demand this year as large brands withheld splurging on costly digital campaigns.
Top display ad earners Google and Facebook were followed by Yahoo Inc, Microsoft Corp and AOL Inc, which all have advertising networks across their digital content properties.
Facebook said this week that it would begin developing a mobile ad network that would allow advertisers to target ads using Facebook data across the web and not just Facebook's website.
- Modi wave is a myth, says Siddaramaiah
- In Mandya, discordant notes in show of Cong unity
- ‘Fakir’ Jankar takes on Pawar might in battle against ‘dynasty’
- Ballot paper in Braille to help blind persons cast their vote
- AAP volunteer attacked
- 64-year-old fights for Punjabi language, gets little support from political parties
- BJP dancing to the tune of RSS: Sonia Gandhi | The Indian Express
- After Sanjay Baru, former coal secretary Parakh’s book embarrasses PM; ‘Singh had little political authority’
- How can Modi honour women if he can’t mention his wife, asks Rahul
- Rahul Gandhi insulting Ambedkar by taking credit for laws: Narendra Modi