"Happy, positive" messages key to success on Twitter
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Scientists have discovered the secret to becoming popular on micro-blogging site Twitter. C.J. Hutto and colleagues at the Georgia Institute of Technology in Atlanta examined the content and re-tweeting fate of tweets sent by 500 non-celebrities over a 15-month period.
They looked for 2800 terms that convey positive and negative emotions, including slang and swear words, a set of emoticons and common acronyms like LOL. The keys to success,they found,were to tweet positive messages,write clearly and re-tweet interesting titbits of news. People who tweeted mostly about themselves didn't fare so well.