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A website will celebrate Raid de Himalaya and follow it live
It was the year 1999. 19 four-wheeler drivers and eight bikers tanked up the gas, courage and passion and jammed the accelerator to one of India's most high-rated motorsporting events. Fuelled with fury, the Raid de Himalaya was flagged off and rallyists charged their way into the higher, formidable reaches of the Himalayas. At that time, the Himalayan roads were little more than dirt-tracks, barely wide enough to get a vehicle through. But the raiders rallied on. They continue to do so till date under the Maruti Suzuki Raid de Himalaya organised by Himalayan Motorsport Association (HMA), a premier Shimla-based motorsport club.
This year, to keep the spirit and moments of this internationally famous motorsport alive, Maruti Suzuki has decided to go the Dakar rally way and has created a website Marutisuzukimotorsports.in to celebrate the event. Before we turn the bend, the Dakar rally is an iconic annual event and toast of the rallying world. If the Dakar is a must do for off-road enthusiasts around the world, India's annual event, Maruti Suzuki Raid de Himalaya, guns for the highest altitudes in world motorsport, rallying at 6,000 meters above sea level. This catapults the Raid among the top ten toughest rallies in the world.
Just like Dakar has created countless stories of endurance, bravery and triumph, so has the Raid, and just like Dakar, Maruti Suzuki is now celebrating the Raid nostalgia. With this, it also moves into the celebrations of the 15th year of the Raid. "We stepped into rallies and racing circuit when owning cars was limited to the ultra-rich. Thinking of motorsport at that time was a vision, and we followed our instinct. The masses want to be part of motorsport, especially the youth, who have all the access now and know that it's not for the elite alone," says Mayank Pareek, Chief Operating Officer of Maruti Suzuki.
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