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Summit is aiming to get Twilight fans buzzing about next February's zombie romance Warm Bodies with a trailer before Breaking Dawn - Part 2. Warm Bodies star Teresa Palmer chatted about the movie - a love story between a zombie and human - while she strolled the red carpet at a Breaking Dawn premiere.
A couple of weeks after Warm Bodies, Warner Brothers will trot out fantasy movie Beautiful Creatures, about a teen girl with magical powers and a boy who is drawn to her, with a debut on Valentine's Day.
The movie shares as much in common with 'Twilight' as it does with 'Harry Potter,' said Andrew Kosove, co-president of production studio Alcon Entertainment, referring to the boy-wizard series that grossed $7.7 billion in worldwide ticket sales and woke up Hollywood to the power of adaptations of children's and young adult books.
In March, Open Road Films releases The Host, a science fiction tale about alien parasites from Twilight author Stephenie Meyer. Sony Corp's The Mortal Instruments: City of Bones, about a teen girl who tries to protect the world from demons, comes out in August. Summit's drama Ender's Game, the story of a boy who leads the charge against an alien invasion, is scheduled for November 2013.
They will battle the latest installments of existing young adult franchises such as the Hunger Games sequel Catching Fire that comes out November 2013. Warner Brothers will release Hobbit movies in December 2012 and December 2013.
The fever for young adult movies is so hot among Hollywood executives that studios snap up the rights to some books before they hit store shelves to keep them out of the hands of their competitors. Screen Gems, a unit of Sony, announced Oct. 9 it had bought rights to Black City a month before the book went on sale.