Imported cycles to add zing to Cong campaign
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The state Congress has adopted an innovative electioneering mechanism by hiring cyclists carrying hoardings of their 12-point agenda under the "Gujarat Praja Vikas Darshan-2012" to popularise their election agenda in metro cities of the state.
A total of 12 cyclists carrying mobile hoardings have been doing the rounds of each and every ward of Ahmedabad city for the last three days.
The hoardings carry messages about assurances given by the party like "ghar-nu-ghar" scheme for housewives of homeless families in urban centres, 100-square yard plots to homeless families in rural areas and others.
The hoardings have been prepared by a city-based advertising and communication agency. The cycles used for transporting the hoardings have been imported from the UK.
An official of the advertising company, requesting anonymity, confirmed their services had been hired by the party.
Refusing to share details about the cost of the cycles and the total expenditure on the project, he said these cycles were very comfortable compared to Indian cycles. The cyclists, he said, could drive long distances without feeling tired.
He said the cyclists had covered seven wards in the last three days.
He said when 12 cycles with hoarding moved around in a residential society, people were bound to look at them and read the messages.
As the hoardings were made of reflective material, the official said it reflected when the the light of vehicles fell on it during night.
Party spokesperson Manish Doshi said it was a new method of low-cost electioneering. He said the cyclists with mobile hoardings would be taken to other cities as well after having completed all the wards in Ahmedabad.
Ex-IAS, IPS officers join Congress
Ahmedabad: Two former IAS officers, R R Mehta and G M Damor, and retired IPS officer A K Pandya were among the 19 retired officials who joined the Congress in presence of state Congress president Arjun Modhwadia and AICC secretary and MP Ashok Tanwar here on Friday. Welcoming them into the party, Modhwadia said their would be an asset for the party.