In first, Diwali ank ‘Password 2013’ in audio format to hit stands

Several anks (special magazines launched during Diwali) will soon hit the stands. However, what is unusual this year is that one of it, Password 2013, will be available in audio format from October 28.

"While there are several Diwali anks that cater to children and adults, there are only a handful for teenagers. Thus, last year, we launched Password with an aim to reach out to youngsters. Since they are technology-driven, we named it Password," said Gauri Kanetkar, editor of Password, a part of Unique Features publishing house.

She added that this year, the publishing group entered into a joint venture with Snovel Inc, a company that creates sound novels, to launch the magazine in the audio format titled Password Gappa Tappa. "We are trying to experiment. Hope it clicks with our readers," said Kanetkar.

Sameer Dhamangaonkar, co-founder of Snovel Inc, said the content of the magazine would interest teenagers and hence deserved to be presented in a medium they were comfortable with.

However, for the audio format of the magazine, the group has picked up eight stories that have voice-overs by professional artistes.

Dhamangaonkar added, "Not all the stories could be converted into the audio format. We also had to make a few changes to suit the audio medium." While the audio magazine has been directed by Rucha Apte, its music and sound has been given by Gandhar Sangoram.

The magazine includes a fiction story by Anil Awachat, an article by Prakash Amte on his animal orphanage and the relationship he shares with them, a story titled 'Eka Idea Chi Goshta' by Dasu Vaidya and a reporter's take on his visit to Chor Bazaar. "All the stories convey strong messages, without being preachy," said Kanetkar.

Dhamangonkar also said despite their rich content, Diwali anks did not have a life beyond the Diwali vacation. "Being a new medium, the audio format will have a lasting effect," he added.

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