Indians rank Australia as No.1 nation for safety, friendliness, food and wine

Australia

A new study has revealed that Indian travellers ranked Australia number one among 11 countries on safety, world class natural beauty, food and wine experiences, and friendly and open citizens.

The Tourism Australia study looked at how Indian consumers view Australia and what motivates them to visit Australia. The findings are consistent with surveys by leading market research organisations including the Anholt-GfK Roper Nation Brands Index and the Reputation Institute.

"Australia is known in many countries for its lifestyle, natural beauty and environment. This study shows that Indian travellers share many of these perceptions but also find Australia to be a safe destination with friendly people," said Patrick Suckling, Australia's High Commissioner to India.

"In 2011, 148,200 people visited Australia from India and in the 10 months to October 2012, there was a 14 per cent increase in leisure arrivals to Australia from India. Indian visitor numbers are expected to double by 2020," he added.

According to the Tourism Australia research, the majority of Indian travellers ranked safety, world class natural beauty, value for money, romantic experiences and a destination that offers a wide range of activities for all age groups as the most important factors for choosing a holiday destination.

Indians ranked the Australian beaches, its wildlife, island experiences, rainforests and the Great Barrier Reef, as the top attractions.

The Tourism Australia research surveyed eleven major tourism markets for Australia, including the US, UK, Japan, Singapore and Germany.

Key findings of the research were:

• Australia ranked No. 1 on safety, world-class natural beauty, friendly and open citizens, the highest rank among all competitor countries.

• Australia ranked No.1 on Food and Wine among those Indians who have previously travelled to Australia.

• Sydney, Gold Coast, Cairns, Melbourne and Kangaroo Island were the most appealing regions for Indians intending to visit Australia.

... contd.

Please read our terms of use before posting comments
TERMS OF USE: The views expressed in comments published on indianexpress.com are those of the comment writer's alone. They do not represent the views or opinions of The Indian Express Group or its staff. Comments are automatically posted live; however, indianexpress.com reserves the right to take it down at any time. We also reserve the right not to publish comments that are abusive, obscene, inflammatory, derogatory or defamatory.