King of PCs, Lenovo sets eyes on smartphone market

Lenovo SmartphoneIn China, Lenovo is better known as the world’s new No. 1 PC maker, a force to be reckoned with in smartphones.

In the US, Lenovo is still best known as the Chinese company that bought IBM's PC business in 2005. In China, it is better known as the world's new No. 1 PC maker, a force to be reckoned with in smartphones and a bellwether for the nation's economic and technological might.

The laptop maker is already the second-largest smartphone brand in China, after Samsung. Lenovo, which never had modest plans, wants to build on that success and begin pushing into the US and other wealthy markets in 2014.

"I'll be very clear: Our aspiration is someday to be No. 1 in the mobile space," said JD Howard, a Lenovo vice president who is in charge of developing the company's smartphone business outside China. "I know it sounds crazy, but even five years ago, if I had said we'd be No. 1 in PCs, people would have said we were crazy."

The company must balance American and Chinese cultures. It has dual headquarters, in Beijing and Morrisville, NC Eighteen nationalities are represented among the top 100 managers. While it has had success worldwide in PCs and with its new smartphones in China, its good fortune in developed markets, dominated by Apple and Samsung, is anything but assured.

But the company constantly surprises. Lenovo was founded in 1984 by Liu Chuanzhi, a computer scientist, and a group of other engineers with financing from the Chinese Academy of Sciences, a government-linked research institute that still holds an indirect stake in Lenovo.

Liu startled the world when it bought IBM's PC business. The IBM deal gave the upstart instant credibility and cachet because he secured the right to use the ThinkPad name, a popular brand among companies around the world. Lenovo then made other deals that gave it a presence in major markets like Germany, Brazil and Japan.

... contd.

  • Tags:
Please read our terms of use before posting comments
TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
comments powered by Disqus