Liquor prices slashed as vendors aim to clear stocks by May

The liquor prices in the city have been slashed by around 30 per cent, with discounts being offered by the sellers. With the new excise policy to come into force from May, it is expected that prior to that, the prices will witness a further fall.

With around two months to go for the announcement of the excise policy, the liquor sellers are leaving no stone unturned to get their stocks cleared. "Our sales have immensely improved from the day we have started offering discounts in all kinds of liquor available with us. Especially during the peak hours of 7- 9 in the evening, there are a lot of customers coming to our shop. We have reduced prices by Rs 50 per bottle in all the brands so as to clear the quota that was left with us," said Hardeep Singh, owner of a liquor shop in Sector-27 D.

The reduced rates of the wine family are mainly the result of the incumbent excise policy, according to which if a liquor seller fails to clear his stock, he has to pay Rs 200 per case as a penalty.

"We have to finish the quota that we have left with us, otherwise, we are bound to suffer a great loss. Each leftover case has a penalty of Rs 200 and if we have 100 leftover cases, we lose Rs 20,000 in all," said Ashok Kumar, a wine shop owner in Sector 19 D.

However, the liquor sellers are claiming that the new excise policy has still a period of two months to go and that the prices of the different varieties of wine are yet to decline even more. "We haven't introduced a greater reduction in the prices of the varieties of wine as there is still a period of two months left for the new excise policy to be introduced. We will reduce the prices further between the end of March and the beginning of May," said Ashok Kumar.

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