Lucknow in Lifestyle

Asma Hussain's debut at India Fashion Week marks the presence of Lucknow on fashion map

Lucknow's Chikan and Zardozi work is setting the ramp on fire at the ongoing Wills Lifestyle India Fashion Week in New Delhi.

With Asma Hussain making her debut at India's leading fashion event, enthusiasts from across the globe are acknowledging a line of apparels representing Lucknow and Varanasi.

"Believe me, the local craft has evolved and is appealing to global tastes," says Asma, who has presented five different lines of collection at the big fashion event.

"Every collection has the innovative use of Chikan, Zardozi, Muqaish & Tukdi work of Lucknow and hand-woven fabrics from Varanasi," says Asma known for reviving fabrics like Jamdani, Kimkhwaab & Mashru.

"Traditional art on Western cuts and innovative silhouettes are the strong points of collections named 'Lady Victoria', 'Anastasia', 'Begamaat', 'Audrey' and 'Anarkali'," says Asma listing her work.

With celebrity clients like Farooq Sheikh, Kirron Kher, Shabana Azmi, etc. already in her kitty, Asma is among 24 new designers selected for a debut this year.

"Freshers are just as competitive," says Asma, whose work shares ramp space with the work of Manish Malhotra, Ritu Kumar, Satya Paul and Rocky S.

"WLIF takes Indian fashion to global destinations and I am hopeful of making the best of the opportunity," says the fashion designer who displayed her first collection in 1994. "Since then it has been a long journey comprising shows in Dubai, Manchester, New York and Washington," she says. Asma's shows have been part of FTV, Star World, BBC, Zee and Sahara TV.

Known for reviving traditional craft of Awadh, she has won several prestigious awards, including Best Woman Entrepreneur Award and Fashion Queen Award. Besides being the director of Asma Hussain Institute of Fashion Technology (AIFT), she owns fashion outlets in Lucknow and also runs an NGO.

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