Mahindra Reva sees scope in becoming solutions provider

Mahindra Reva, the country's only electric car company, is drawing up a game plan to monetise its intellectual property (IP) and transform itself from being a car maker into a solutions provider of electric vehicle technology. Besides licensing the know-how gained from over 15 years of research and development in a niche space, it is eyeing a potential business opportunity of building cost-effective plants for customers globally.

Currently, the company is licensing its technology within the Mahindra Group, which is working on an electric version of its sedan Verito besides evaluating potential for small commercial vehicle models such as Gio and Maxximo.

"The idea was that definitely in the short term, since there is enough opportunity within the group, we will focus on licensing it there. In the longer term, this will go into other companies too," said Chetan Maini, chief of technology and strategy at Mahindra Reva, a company he founded in 1994 and in which the Mahindra Group bought a controlling stake in 2010.

"The other part of the licensing comes on the manufacturing side where we are looking at the possibility of creating cost-effective green plants globally."

Maini's ambitions on the electric car ecosystem rides on the 'e2o', the car slated for launch in the next couple of months. The company is relying on the Mahindra Group's distribution network to chart out a bullish marketing strategy that involves expanding to at least 50 outlets in India in the next one year and also entering global markets.

Though the company has not disclosed sales projections, it hopes to reach the full production capacity of 30,000 units annually at its new plant in Bangalore in the next three years. Globally, there are about 4,500 units of the Reva the company's first model launched in 2001, on the road as of now.

... contd.

Please read our terms of use before posting comments
TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
comments powered by Disqus