Mahindra Reva sees scope in becoming solutions provider
- Indian economy like 'one-eyed' king in land of blind: Raghuram Rajan
- Handwara fallout: Class XI student fifth to die as protests spread in Kashmir
- Vijay Mallya's business model could be at fault, says Arun Jaitley
- Allow foreign university campuses, says Niti Aayog
- After DGP, health chief says PM, Rahul visits to burns ICU were ‘unwarranted’
Mahindra Reva, the country's only electric car company, is drawing up a game plan to monetise its intellectual property (IP) and transform itself from being a car maker into a solutions provider of electric vehicle technology. Besides licensing the know-how gained from over 15 years of research and development in a niche space, it is eyeing a potential business opportunity of building cost-effective plants for customers globally.
Currently, the company is licensing its technology within the Mahindra Group, which is working on an electric version of its sedan Verito besides evaluating potential for small commercial vehicle models such as Gio and Maxximo.
"The idea was that definitely in the short term, since there is enough opportunity within the group, we will focus on licensing it there. In the longer term, this will go into other companies too," said Chetan Maini, chief of technology and strategy at Mahindra Reva, a company he founded in 1994 and in which the Mahindra Group bought a controlling stake in 2010.
"The other part of the licensing comes on the manufacturing side where we are looking at the possibility of creating cost-effective green plants globally."
Maini's ambitions on the electric car ecosystem rides on the 'e2o', the car slated for launch in the next couple of months. The company is relying on the Mahindra Group's distribution network to chart out a bullish marketing strategy that involves expanding to at least 50 outlets in India in the next one year and also entering global markets.
Though the company has not disclosed sales projections, it hopes to reach the full production capacity of 30,000 units annually at its new plant in Bangalore in the next three years. Globally, there are about 4,500 units of the Reva the company's first model launched in 2001, on the road as of now.
- Delhi seems ready to compete with Beijing where it must and cooperate where it can
- Don’t judge the odd-even policy on its impact on pollution alone
- The prospect of a larger crisis in Kashmir is very real
- The project of Islamisation is a kind of planned ‘retribalisation’ of the state.
- Karnataka’s experience shows success depends on taking along all stakeholders
- On IPL, to accuse the court of a politics of distraction is to miss the point