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Lakme Fashion Week's finale designer Namrata Joshipura is turning out to be the most significant designer of our times.
Each season, Mumbai's Lakme Fashion Week (LFW) struggles to select a finale designer. The edicts are simple: it has to be a name that's celebrated enough to draw in a paparazzi-friendly crowd (simply because none of the young 'uns who showcase here can), or they need to be from New Delhi (since barely any clothes-smiths from the Capital present in Mumbai).
Last season, LFW had two superbly talented labels for their finale: a print-loving sack-making newbie Kallol Dutta and the texture-teasing husband-wife duo from New Delhi, Pankaj and Nidhi. Neither labels have much celebrity cred, so this was refreshing and expectedly newsworthy.
This season, a perfect balance has been struck with Namrata Joshipura. Her name checks all boxes: is from the Capital, is uber talented and is the current darling of the Bollywood red-carpet. Kareena Kapoor, Deepika Padukone, Nargis Fakhri and Parineeti Chopra are some of the many who have dressed in Joshipura's famous sequined frocks for public appearances.
Joshipura's label is less than a decade old in India. She first presented a collection at the Lakme India Fashion Week (when it was one fabulous entity) in 2005. It was just a handful of years after Sabyasachi had shot us through the head with his version of anti-fashion: women in glasses, faded fabric, mismatched prints, and everyone was eagerly waiting for the next big story to emerge.
Fresh from New York City, along came Joshipura. She made clothes that would've lured Sarah Jessica Parker and her gal pals in Sex and the City, also the name of Joshipura's debut line. There were blacks and whites, nudes, and leather. And all of it was sourced and made in India. It was insanely chic, and perfectly seamed together. We knew the girl was on to a good thing.