Midnight feast

As many as 75 to 120 orders pours in a day and Arora, along with a kitchen help, gets the food ready. "It wasn't easy in the beginning but I soon figured that the maximum orders came between 10.30 pm to 2.30 am. For lunches, orders start coming in from noon," says Arora.

The biryani is delivered in microwave safe boxes and starts from—Rs 70—there are no charges for delivery. Arora, who relies only on word-of-mouth, Facebook and blogs for publicity, often updating her customers with text messages, is happy with her success. "We haven't even printed pamphlets yet to send around," she says.

But the message has certainly got around.

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