Mika to lend voice for Saare Jahaan...
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With chartbuster hits like Chinta Ta Chita (Rowdy Rathore), Pungi (Agent Vinod), Dhinka Chika (Ready), getting singer Mika Singh on board for a special promotional video or to sing an item song has become the new formula that most of the producers like to follow in Bollywood. Keeping pace with the trend is producer Ashok Pandey of Revel Films Pvt Ltd whose Saare Jahaan Se Mehnga is on the last leg of its post production. News is that Pandey has signed Mika to sing for a promotional video, whose title he refuses to divulge. "It's going to be a great foot tapping number. Mika's songs captivate the audience, which is the reason we roped him to sing for the promotional track," says the producer. Starring Sanjay Mishra and Zakir Hussain, Saare Jahaan... is set for March 1 release and is a satire on inflation.
Mumbai Mirror's flash mob music launch
With film-makers taking the online route to promote their film's music, the makers of Mumbai Mirror did something out of the box. On a Sunday evening, in a crowded shopping mall in suburban Mumbai, the music launch of the crime drama took place through a flash mob! The leading cast of the film, Sachiin Joshi, who plays a police inspector, actresses Vimla Raman and Gihana Khan took part in an impromptu skit, and later even performed on one of the songs from the film, Doom Pe Lakdi, with about 100 dancers with some dressed in police costumes.
Non - Film music
Rahul Sharma collaborates with Deep Forest's Eric Mouquet
In a collaboration which brings together Indian classical symphonies with electronic music, renowned Santoor player Rahul Sharma has joined hands with Grammy Award winner Eric Mouquet of Deep Forest fame. Together, the two music stalwarts will come up with an album called Deep India. Rahul Sharma elaborates, "I am very thrilled to work on this project by Sony Music and am confident that this unique fusion between Indian ethnic music with electronica will receive excellent response from music enthusiasts world over. Deep Forest has a great following and to work with Eric Mouquet was an enriching experience." The album consists of eight tracks, each one drawing inspiration from ethnic folk melodies from the regions of Punjab, Rajasthan, Gujarat, North East and South India among others. "I have always been enthused by India's multi-cultural heritage, including its legacy of traditional folk music. In a bid to create a brand new stimulating music genre, I have combined India's ethnic tunes with my electronica," said Eric Mouquet. Deep India is a venture under Deep Forest's Projects, in which Mouquet has experimented with different kinds of world music. The band released Deep Brazil in 2008, which captured the aura of the rain forests and local beats of Brazil.