Mobile phones driving more people to online shopping: Google

Rajan Anandan

The frequency of purchase was higher for categories like apparel & accessories (34%), beauty & personal care (33%) products in comparison to electronics (28%), which makes these categories more profitable.

Consumers were most likely to shop for tickets online and it is the biggest category in terms of driving users to online shopping. Online ticket buyers were likely to spend a higher average amount of Rs 2,347 on their first purchase, in comparison to Rs 1,626 for others. Online ticket buyers were also seen to be more comfortable with the use of debit cards (24 per cent), credit cards (19 per cent) and cash on delivery (55 per cent). For regular internet users, cash on delivery was the preferred mode of payment (74 per cent), followed by debit cards (18 per cent) and credit cards (5 per cent).

Google compiled the report by combining consumer interest observed on Google search and online research conducted by Taylor Nelson Sofres (TNS), a market research firm. The report was compiled by combining data from Google Trends and online research conducted by TNS Australia with a sample size of 800 respondents on behalf of Google India in November 2012.

Please read our terms of use before posting comments
TERMS OF USE: The views expressed in comments published on are those of the comment writer's alone. They do not represent the views or opinions of The Indian Express Group or its staff. Comments are automatically posted live; however, reserves the right to take it down at any time. We also reserve the right not to publish comments that are abusive, obscene, inflammatory, derogatory or defamatory.